#BuyBlack | An Interview With Adelina Sanchez of Leafly Therapy



Written by: Adelina I. Sanchez 

Think Different! 

The encouragement of CBD use is now louder and pushed harder than ever. During a global pandemic, months of quarantine, and community & political tension, this has prompted consumers to actively research and find the different types of ailments CBD can help alleviate. The market offers CBD oral drops, pre-rolls, vape pens, edibles, candles, teas, topicals, and more. Like other industries, hype can cause over-saturation and enable a reduction in the integrity of products which could allow entrance for false promises by those looking to make a quick dollar.

I, Adelina Inez Sanchez, am the owner and licensed massage therapist of Leafly Therapy. My mission is to merge both the massage and the cannabis industry to push to the medical forefront. The three components of this business consist of:

  1. Customized medical massage services (to help alleviate symptoms of arthritis, fibromyalgia, M.S., PTSD, menstrual cramps, and more).

2. Bespoke CBD infused skincare products (from body butter, Epsom salt, liquid soap, to personal lubricant).

3. Most importantly, Education (E-book “Green Thumb Guide, for Massage Therapist”)

Rather than riding on the CBD wave, I decided to fully immerse myself in the industry to learn about it before practicing. What makes my company different is my personal experience, my passion, and my expertise on the benefits of CBD and the Endocannabinoid System (ECS) is intensive. Leafly Therapy is certified in CBD/THC and the Endocannabinoid System.

I have over ten years of working with the medically fragile, chronically Ill, athletes, PTSD, veterans, and gynecological ailments. Lastly, I wrote an eBook for massage therapists; filled with clinical trials.


#HarvestMoon | An Interview with Tracey Schultz of PuffnPretty



Tracey Schultz rarely saw people who looked like her in the cannabis industry, and fewer products made and catered to the African-American culture. So she decided to be the change and create PuffnPretty, a brand to inspire, educate, and provide products for African-American professional women.

Read on to find out what excites her about being in the industry…


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Let’s Get Lifted!

Drops or salve?

Drops

If you could be a cannabis superhero, who would you be?

Goddess Ganja

What are your top 3 smoking songs?

Mary Jane, Bomb Bud, Fried Day


Background!

I’m Tracey Schultz, mental elevation guru and founder of PuffnPretty.

I currently work as a healthcare business analyst and I am an introvert. I transitioned from prescription drugs to cannabis for my multiple sclerosis diagnosis. I currently balance being a single mom, caring for my dad, career, and entrepreneurship.

I’m interested in creating my own CBD/THC strain and use my brand PuffnPretty to remove the stigma of the plant.


Dab into Business!

How did you get started; why?

I got started by going to hemp conventions. I attended networking events in the Dallas area to become familiar with the industry. I rarely saw someone who looked like me. I didn’t see products made for me that catered to my culture. I decided to be the change and created a brand to inspire, educate, and provide products for women like me.

What’s your niche? How do you stand out from others?

I help professional African American women living with multiple sclerosis feel confident with using hemp to elevate their wellness. I stand out because I focus on creating products for women and represent my culture.

What excites you about being in the industry?

The vast opportunities the industry can provide for African Americans.

I see us owning farms, creating grow houses, creating brands, and strains that cater to wellness. This is our time to seize the industry, make us a priority and establish generational wealth through wellness.


“Plants over pills.”

Tracey Schultz

Pass it Around!

What are your thoughts on CBD businesses as essential, coronavirus, COVID-19, government relief, and/or patient access?

The CBD business is completely essential at this turbulent time. Everyone such as the elderly, children, and pets benefit from CBD. COVID has wreaked havoc on the world. The government smh – we have to save ourselves. Patient access is ridiculously shitty for those living in restricted states.

What are some of the effects COVID-19 has had on you, family, friends, your businesses, etc.?

It has bought about great pain and suffering to everyone and everything. Im looking forward to the light at the end of the tunnel.


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How has your business adapted to the pandemic?

It’s adjusting. I’m still in my starter stages so it’s been a matter of remaining focused on the overall goal and building relationships with those on the same path.

What are some of the experiences people have shared for coming to you during this time?

They are looking to educate themselves more about hemp. Many are expressing the need to learn news ways to cope with stress, anxiety, and depression.



What’s your silver lining?

That we will all do better and be proactive about our health and wellness. 

What’s some advice you have for other CBD businesses?

Keep going. CBD is very necessary and a great business that promotes well being.

What are some tips for self-care during #StayatHome?

Meditate, spend time in nature, do yoga exercises and read.

Do have you any specials, giveaways, discounts you’d like to add?

10% off rolling trays with code PUFF


Follow PuffnPretty on Twitter

@PuffnPretty Elevating Wellness One Puff At A Time.


Conclusion!

Any Shout outs?

Shouts out to everyone who took the time to read my story, thank you.

How can people find you?

IG: @puffnpretty, FB: PuffnPretty2, & Twitter: @puffnpretty

Website: https://puffnpretty.myshopify.com/

Email
2puffnpretty@gmail.com

#HarvestMoon | An Interview with Dominique & Brian of Sterling Alternatives



Out of Columbus, Ohio, Dominique & Brian came together from different sides of the cannabis plant before creating Sterling Alternatives. Sterling Alternatives is focused on combating the struggles women face each menstruation cycle with broad-spectrum CBD products.

On their journey for quality information in the psychedelic space, they found a lack of people of color in the industry and knew they wanted to create opportunities for other black and brown individuals looking to enter the market.

Keep reading to find out how they’ve adapted their business to the new normal and what keeps them going during COVID19.


Follow Sterling Alternatives on Instagram

Let’s Get Lifted!

Drops or salve?

Drops

If you could be a cannabis superhero, who would you be?

CannaMan & KiefChick

What are your top 3 smoking songs?

Savage – Megan Thee Stallion ft Beyoncé, Day & Night Kid – Kudi, & Mask Off – Future


Background!

Prior to starting Sterling Alternatives, my partner and I had starkly different experiences with cannabis, both positive & negative. However the more we searched for products and wanted to try things, the less reliable information we could find. We then were introduced to Cannabis Talk 101, and from there the world of Cannabis was wide open to us.


Dab into Business!

How did you get started; why?

Both of us were tired of the lack of diversity in Cannabis, and wanted to create a space where not only can we create a business for ourselves, but we can help other POC along the way.

What’s your niche? How do you stand out from others?

Sterling Alternatives focuses primarily on menstruation and all of the associated struggles that can come with it. And because we understand that being THC free is important to a large number of people, we also wanted to ensure that we offered the best Broad Spectrum products that we could.

What excites you about being in the industry?

The fact that we have a chance to be Cannapreneurs and build something for ourselves, our families, and our community is what brings us such joy & excitement. The industry is so new & fresh, so we have a great chance to accomplish this goal.


Storms don’t last forever, and neither will this pandemic.

Dominique & Brian

Pass it Around!

What are your thoughts on CBD businesses as essential, coronavirus, COVID-19, government relief, and/or patient access?

I think it’s about time all cannabis is deemed essential, since it’s been proven time & time again that there can be some amazing health benefits for people with safe use. It’s a landmark decision that should set a precedent to make some changes on a federal level. We believe in regulation, not restriction.

What are some of the effects COVID-19 has had on you, family, friends, your businesses, etc.?

Personally, both myself & Brian are now working from home full time, and only leave for anxiety fueled grocery trips lol. It’s isolating at times, but it’s the safest way to avoid getting sick! We’ve seen local businesses step up and offer solutions/support and we want to do the same.


Follow Sterling Alternatives on Facebook

How has your business adapted to the pandemic?

We were already extremely focused on cleanliness (one of us had a germ phobia prior to this lol) and have began completing orders wearing masks & gloves for extra sanitation. We’ve also been having lots of sales & deals to lower prices for our customers at this time.

What are some of the experiences people have shared for coming to you during this time?

People are scared & anxious. There’s so much uncertainty surrounding the economy, the global pandemic & their own personal health that they’re coming out looking for help & support, and that’s what we are here to provide. Our customers include front line essential workers that count on us and we can’t let them down.



What’s your silver lining?

Storms don’t last forever, and neither will this pandemic. We just need to get over this health crisis and as a nation, adjust to healthier lifestyles. Only then life can get back to our new normal.

What’s some advice you have for other CBD businesses?

Do your research, and don’t lose your morals!

What are some tips for self-care during #StayatHome?

Be kind to yourself, and don’t feel forced to come out of this with a new skill/money making scheme. It’s okay to rest.

Do have you any specials, giveaways, discounts you’d like to add?

Yes we do! Currently everything is BOGO free, with the exception of our bundles. We’re also getting in some PPE! Stay tuned for announcements on that ☺️


Follow Sterling Alternatives on Twitter

@SterlingAltern8 is a black woman owned CBD brand from Ohio! We’re broad spectrum so everything is completely THC free. CBD is awesome for cramps, anxiety & muscle pain.


Conclusion!

Any Shout outs?

Yes! @CopperHouseDet for being the most awesome, female-owned cannabis-friendly AirBnB in Michigan, and @columbusbotanicaldepot for being a great resource in our area for first time patients!

How can people find you?

IG: @SterlingAlternatives, FB: Sterling Alternatives, & Twitter: @SterlingAltern8

Website: www.sterlingalternatives.com

Email
customercare@sterlingalternatives.com

#THC2020 | An Interview with Dionne Davidson of Houston Academy of Cannabis Science


According to The Minority Report 2018:

Only 10% of women have positions with cannabis investment.

However…

Women are pushing hard to find more success rather than letting the obstacles stop them. Ancillary firms and technologies are becoming a prime target for women wanting to start their own cannabis business.

The Minority Report 2018
C.E. Hutton Faith Integrity Trust

Texas’ own #THC2020 vendors, owners of Nu-Wellness Today and Houston Academy of Cannabis Science educators, The Davidson family aren’t letting anything stop them from reaching their hemp goals.


Introduce yourself to the people.

Hi, my name is Dionne. I am the Marketing Director for the Houston Academy of Cannabis Science. I’m passionate about this beautiful plant that we call cannabis, and what it can do to help people. Not only does it offer relief from pain, anxiety and depression, it really is something that brings people together. That’s what we’re all about, love. And, it’s what we believe in.

What motivated you to travel to The Texas Hemp Convention?

This is a big deal in Texas. It’s so new here. Myself, my sister Devae, along with our mother Dr. Davidson, who is the CEO and Founder of the Houston Academy of Cannabis Science, want to be a part of the growth. 

The Texas Hemp Convention is definitely worth the investment. I mean, you can’t put a price on the amount of people that we’ve made amazing connections with.

It’s crazy being a part of the academy. Inside of two years, we have our retail store Nu-Wellness Today, so it’s only up from here. It’s a bonus to have product to show. We’re really excited about where it’s going, and looking forward to the future.


Are you crunk about all the opportunities waiting for you in the hemp market?

So are we!

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