Tips for Cannabis Education Content Marketing

Educational content marketing has a double advantage. One, it positions you as an expert in the market. The other clear the haze on a frequently criticized commodity. In the cannabis space, each piece of content produced can enhance the trust of our audience.

However, we know that making an impact takes time and commitment.

Here are four tips for how we can best focus our cannabis education energy.

Identify the Mood

People are undoubtedly more conscious than ever about their quality of life. They may be keener to learn more about cannabis and depression or trying to cultivate cannabis. Develop content that resonates with your target audience’s urgent needs and desires.


Simplify the Products

Folks know less about cannabis than you would think. Researchers at the University of Buffalo and the University of Michigan found little user awareness of cannabinoids and dosages.

The University of Michigan asked regular users what they considered to be appropriate doses of cannabis and CBD. The majority of people did not know, even though two-thirds consume cannabis daily.


Develop a Content Niche

We should carve out a space for ourselves in our journey to communicate the culture of cannabis to our audience. People so much content that they only tune in to important topics. Get to know your audience. What matters to them?


Serialize it

After you’ve developed your content, consider a strategy where you repurpose a subject. You will have the luxury of delving deeper into a topic and building a history as a topic expert for your audience.


Which topics do you discuss with your cannabis audience? Let us know in the comments below.


Love Me More Infused Sensual Serum was created to promote a healthier alternative to traditional intimacy products by offering a CBD infused serum consumer tested to increase sensual moisture and penile blood flow for lovemaking enhancement.

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Click here to order: Love Me More Infused Sensual Serum

Partnership with Love Me More Infused Sensual Products


Resources:

Tips for Successful Educational Content Marketing in Cannabis – Enthuse Marketing (enthuse-marketing.com)

Little Known Facts About Hemp and African-Americans

There were 8,000+ hemp plantations of at least 2000 acres in the U. S. in 1850. No one had as much skill with hemp as the African-American man. For that reason, hemp was known as the “n* crop.” The hemp duties were dirty and so intensive that white men would work on it, leaving tasks entirely to slave labor.

The cultivation dominance stayed in the south, where slaves planted, cultivated, reaped, and processed hemp.



Planting and Harvesting Hemp

The planting season was 120 days long. Hemp plants grew in soil that had been plowed and rotated in the Spring. At the beginning of September, plants were cut down with hemp hooks and dried in the fields.

Past Christmas and rotting, stalks were grouped into stacks to dry and undergo the breaking process. “Hemp breaks” were dragged to the stacks in the fields, then fistfuls of stalks on the two sides of the break were beaten. Slaves who worked on their owner’s plantation or leased out for hemp cultivation looked after the workload.

Though slaves endured arduous labor, there were daily quotas for the amount of harvest and the quantity of lint processed. Allotments were dependent on the age of the workers. A small sum over what was required was balanced. Some slaves earned enough money to purchase their freedom.



Love Me More Infused Sensual Serum was created to promote a healthier alternative to traditional intimacy products by offering a CBD infused serum consumer tested to increase sensual moisture and penile blood flow for lovemaking enhancement.

Love Yourself More with Love Me More Infused!

Click here to order: Love Me More Infused Sensual Serum

Partnership with Love Me More Infused Sensual Products


Resource: http://www.edisonhouse.org

Resource: http://www.Hemp.com


.

Here’s What Happened to Slaves During Processing Procedures on Hemp Plantations


Did you know enslaved African Americans worked or leased for hemp processing on plantations? The work was arduous labor, made more miserable by the dust and pollen stirred up as they handled hemp.

It was said, many of the hemp slaves developed coughs that took months to go away.



Love Me More Infused Sensual Serum was created to promote a healthier alternative to traditional intimacy products by offering a CBD infused serum consumer tested to increase sensual moisture and penile blood flow for lovemaking enhancement.

Love Yourself More with Love Me More Infused!

Click here to order: Love Me More Infused Sensual Serum

Partnership with Love Me More Infused Sensual Products


Resource: http://www.edisonhouse.org

#BuyBlack | An Interview With Adelina Sanchez of Leafly Therapy



Written by: Adelina I. Sanchez 

Think Different! 

The encouragement of CBD use is now louder and pushed harder than ever. During a global pandemic, months of quarantine, and community & political tension, this has prompted consumers to actively research and find the different types of ailments CBD can help alleviate. The market offers CBD oral drops, pre-rolls, vape pens, edibles, candles, teas, topicals, and more. Like other industries, hype can cause over-saturation and enable a reduction in the integrity of products which could allow entrance for false promises by those looking to make a quick dollar.

I, Adelina Inez Sanchez, am the owner and licensed massage therapist of Leafly Therapy. My mission is to merge both the massage and the cannabis industry to push to the medical forefront. The three components of this business consist of:

  1. Customized medical massage services (to help alleviate symptoms of arthritis, fibromyalgia, M.S., PTSD, menstrual cramps, and more).

2. Bespoke CBD infused skincare products (from body butter, Epsom salt, liquid soap, to personal lubricant).

3. Most importantly, Education (E-book “Green Thumb Guide, for Massage Therapist”)

Rather than riding on the CBD wave, I decided to fully immerse myself in the industry to learn about it before practicing. What makes my company different is my personal experience, my passion, and my expertise on the benefits of CBD and the Endocannabinoid System (ECS) is intensive. Leafly Therapy is certified in CBD/THC and the Endocannabinoid System.

I have over ten years of working with the medically fragile, chronically Ill, athletes, PTSD, veterans, and gynecological ailments. Lastly, I wrote an eBook for massage therapists; filled with clinical trials.


#HarvestMoon | An Interview with Tracey Schultz of PuffnPretty



Tracey Schultz rarely saw people who looked like her in the cannabis industry, and fewer products made and catered to the African-American culture. So she decided to be the change and create PuffnPretty, a brand to inspire, educate, and provide products for African-American professional women.

Read on to find out what excites her about being in the industry…


Follow PuffnPretty on Instagram

Let’s Get Lifted!

Drops or salve?

Drops

If you could be a cannabis superhero, who would you be?

Goddess Ganja

What are your top 3 smoking songs?

Mary Jane, Bomb Bud, Fried Day


Background!

I’m Tracey Schultz, mental elevation guru and founder of PuffnPretty.

I currently work as a healthcare business analyst and I am an introvert. I transitioned from prescription drugs to cannabis for my multiple sclerosis diagnosis. I currently balance being a single mom, caring for my dad, career, and entrepreneurship.

I’m interested in creating my own CBD/THC strain and use my brand PuffnPretty to remove the stigma of the plant.


Dab into Business!

How did you get started; why?

I got started by going to hemp conventions. I attended networking events in the Dallas area to become familiar with the industry. I rarely saw someone who looked like me. I didn’t see products made for me that catered to my culture. I decided to be the change and created a brand to inspire, educate, and provide products for women like me.

What’s your niche? How do you stand out from others?

I help professional African American women living with multiple sclerosis feel confident with using hemp to elevate their wellness. I stand out because I focus on creating products for women and represent my culture.

What excites you about being in the industry?

The vast opportunities the industry can provide for African Americans.

I see us owning farms, creating grow houses, creating brands, and strains that cater to wellness. This is our time to seize the industry, make us a priority and establish generational wealth through wellness.


“Plants over pills.”

Tracey Schultz

Pass it Around!

What are your thoughts on CBD businesses as essential, coronavirus, COVID-19, government relief, and/or patient access?

The CBD business is completely essential at this turbulent time. Everyone such as the elderly, children, and pets benefit from CBD. COVID has wreaked havoc on the world. The government smh – we have to save ourselves. Patient access is ridiculously shitty for those living in restricted states.

What are some of the effects COVID-19 has had on you, family, friends, your businesses, etc.?

It has bought about great pain and suffering to everyone and everything. Im looking forward to the light at the end of the tunnel.


Follow PuffnPretty on Facebook

How has your business adapted to the pandemic?

It’s adjusting. I’m still in my starter stages so it’s been a matter of remaining focused on the overall goal and building relationships with those on the same path.

What are some of the experiences people have shared for coming to you during this time?

They are looking to educate themselves more about hemp. Many are expressing the need to learn news ways to cope with stress, anxiety, and depression.



What’s your silver lining?

That we will all do better and be proactive about our health and wellness. 

What’s some advice you have for other CBD businesses?

Keep going. CBD is very necessary and a great business that promotes well being.

What are some tips for self-care during #StayatHome?

Meditate, spend time in nature, do yoga exercises and read.

Do have you any specials, giveaways, discounts you’d like to add?

10% off rolling trays with code PUFF


Follow PuffnPretty on Twitter

@PuffnPretty Elevating Wellness One Puff At A Time.


Conclusion!

Any Shout outs?

Shouts out to everyone who took the time to read my story, thank you.

How can people find you?

IG: @puffnpretty, FB: PuffnPretty2, & Twitter: @puffnpretty

Website: https://puffnpretty.myshopify.com/

Email
2puffnpretty@gmail.com

#HarvestMoon | Keep Going – Marquisa Jones, Founder of Lola’s Kisses

Photo Cred: www.hubcitymama.home.blog

Jones, M. (n.d.). Keep Going [Web log post]. Retrieved from https://hubcitymama.home.blog/2020/07/15/keep-going/

I said it once (let’s be real I have said it a million times) and I will say it again…but 2020 is a big, ugly, bitter bitch, with no edges, and no chill. This year has just been one thing after another!

I walked into this year dead set on really pushing Lola’s Kisses, but after Covid 19 and protest due to the police killing black people over and over I started to think that now is not this time. Who the hell cares about lip balm and body butta when people are dying form a virus and the police? I just did not feel right to try and sell folks stuff I times like this.  

Read the full article @ Hubcitymama.home.blog….


Author: Marquisa Jones, Founder of Lola’s Kisses

Join Marquisa Jones 10/1/20

6 pm CST on

Cann I Work’s Harvest Moon Virtuation: Reaping the Seeds of Our Ancestors

See who’s pulling up to the Virtuation!


Virtuation Host & Founder of Cann I Work

“It’s important to show the human side of the plant.”

Shawmeeka Noland

IG: @canniwork

Virtuation Co-Host & Founder of PuffnPretty

“Our products take you on a cerebral joy ride while you sit pretty, puff n’ relax.”

Tracey Schultz

IG:  @puffnpretty

Virtuation Guest & Founder of Leafly Therapy

We are. Different. VIBES!

Adelina Sanchez

IG: @leafly_therapy_houston

Virtuation Guest & Founder of Lola’s Kisses

“Our special recipe soothes, nourishes, moisturizes, and rejuvenates your skin, hair, and lips making you feel soft and oh so kissable!! “

Marquisa Jones

IG: @lolaskisseslipbalm

Virtuation Guest & Co-Founder of Sterling Alternatives

“We focuses primarily on menstruation and all of the associated struggles that can come with it. “

Dominique White

IG: @SterlingAlternatives

Virtuation Guest & Singer/Songwriter

“He’s smooth, he’s classy, he’s got that savoir faire. The brothas call him one cool cat, the ladies debonair.”

Eric Debonair McNair

IG: @debonair_mcnair

Virtuation Guest & Managing Editor @skunkmagazine

“Cannabis flower fuels my power and my niche is Hashish.”

The Dank Duchess

IG: @thedankduchess

Virtuation Guest & President of United CORE Alliance

 “UCA mission is to accelerate access to the cannabis market for residents of California most affected by the War on Drugs.”

Brandon Bolton

IG: @cannabizb

Virtuation Guest & Co-Founder of Higher Ed Hemp Tours

“Hemp adoption will create a long-lasting environmentally responsible industry supply chain.”

Leah Lakstins

IG: @hemptours

Virtuation Guest & Author of Potluck Cannabis Style

“We need to let beginners know just how to invest so that they are [not] misled.”

Elizabeth V Allen

IG: @rhinoshineventcleaning

Virtuation Guest & Founder of Hemp XOCO

“Never give up on your goals no matter how long they may seem to accomplish.”

Ramiro Rosas

IG: @hempxoco

Virtuation Guest & Co-Founder of Higher Ed Hemp Tours

“Never give up on your goals no matter how long they may seem to accomplish.”

Cintia Morales

IG: @hemptours

Virtuation Guest & Founder of Crescendo Career Consulting

“Let’s be productive and kick ass!”

Ebonee Raven

IG: @ogafropuff

Virtuation Guest & Founder of CashColorCannabis

“No matter what industry you are in, collaboration is key when it comes being successful in today’s business world.”

Mehka King

IG: @cashcolorcannabis



#HarvestMoon | An Interview with Dominique & Brian of Sterling Alternatives



Out of Columbus, Ohio, Dominique & Brian came together from different sides of the cannabis plant before creating Sterling Alternatives. Sterling Alternatives is focused on combating the struggles women face each menstruation cycle with broad-spectrum CBD products.

On their journey for quality information in the psychedelic space, they found a lack of people of color in the industry and knew they wanted to create opportunities for other black and brown individuals looking to enter the market.

Keep reading to find out how they’ve adapted their business to the new normal and what keeps them going during COVID19.


Follow Sterling Alternatives on Instagram

Let’s Get Lifted!

Drops or salve?

Drops

If you could be a cannabis superhero, who would you be?

CannaMan & KiefChick

What are your top 3 smoking songs?

Savage – Megan Thee Stallion ft Beyoncé, Day & Night Kid – Kudi, & Mask Off – Future


Background!

Prior to starting Sterling Alternatives, my partner and I had starkly different experiences with cannabis, both positive & negative. However the more we searched for products and wanted to try things, the less reliable information we could find. We then were introduced to Cannabis Talk 101, and from there the world of Cannabis was wide open to us.


Dab into Business!

How did you get started; why?

Both of us were tired of the lack of diversity in Cannabis, and wanted to create a space where not only can we create a business for ourselves, but we can help other POC along the way.

What’s your niche? How do you stand out from others?

Sterling Alternatives focuses primarily on menstruation and all of the associated struggles that can come with it. And because we understand that being THC free is important to a large number of people, we also wanted to ensure that we offered the best Broad Spectrum products that we could.

What excites you about being in the industry?

The fact that we have a chance to be Cannapreneurs and build something for ourselves, our families, and our community is what brings us such joy & excitement. The industry is so new & fresh, so we have a great chance to accomplish this goal.


Storms don’t last forever, and neither will this pandemic.

Dominique & Brian

Pass it Around!

What are your thoughts on CBD businesses as essential, coronavirus, COVID-19, government relief, and/or patient access?

I think it’s about time all cannabis is deemed essential, since it’s been proven time & time again that there can be some amazing health benefits for people with safe use. It’s a landmark decision that should set a precedent to make some changes on a federal level. We believe in regulation, not restriction.

What are some of the effects COVID-19 has had on you, family, friends, your businesses, etc.?

Personally, both myself & Brian are now working from home full time, and only leave for anxiety fueled grocery trips lol. It’s isolating at times, but it’s the safest way to avoid getting sick! We’ve seen local businesses step up and offer solutions/support and we want to do the same.


Follow Sterling Alternatives on Facebook

How has your business adapted to the pandemic?

We were already extremely focused on cleanliness (one of us had a germ phobia prior to this lol) and have began completing orders wearing masks & gloves for extra sanitation. We’ve also been having lots of sales & deals to lower prices for our customers at this time.

What are some of the experiences people have shared for coming to you during this time?

People are scared & anxious. There’s so much uncertainty surrounding the economy, the global pandemic & their own personal health that they’re coming out looking for help & support, and that’s what we are here to provide. Our customers include front line essential workers that count on us and we can’t let them down.



What’s your silver lining?

Storms don’t last forever, and neither will this pandemic. We just need to get over this health crisis and as a nation, adjust to healthier lifestyles. Only then life can get back to our new normal.

What’s some advice you have for other CBD businesses?

Do your research, and don’t lose your morals!

What are some tips for self-care during #StayatHome?

Be kind to yourself, and don’t feel forced to come out of this with a new skill/money making scheme. It’s okay to rest.

Do have you any specials, giveaways, discounts you’d like to add?

Yes we do! Currently everything is BOGO free, with the exception of our bundles. We’re also getting in some PPE! Stay tuned for announcements on that ☺️


Follow Sterling Alternatives on Twitter

@SterlingAltern8 is a black woman owned CBD brand from Ohio! We’re broad spectrum so everything is completely THC free. CBD is awesome for cramps, anxiety & muscle pain.


Conclusion!

Any Shout outs?

Yes! @CopperHouseDet for being the most awesome, female-owned cannabis-friendly AirBnB in Michigan, and @columbusbotanicaldepot for being a great resource in our area for first time patients!

How can people find you?

IG: @SterlingAlternatives, FB: Sterling Alternatives, & Twitter: @SterlingAltern8

Website: www.sterlingalternatives.com

Email
customercare@sterlingalternatives.com

#HarvestMoon | Why I love Harvest Moon (and Maybe You Should Too)

Autumn is my favorite time of the year. The air is cooler, the nights are longer and it officially kicks off Libra Season. October 1st is not only my birthday, but that of my middle brother, our grandmother, and that of our great great grandfather.

Though no records of his birth exist due to being born a slave, it’s believed he was born between October 1 and 15, 1852. Add to that, my youngest brother’s birthday falls just 2 days before. The icing on the cake? Our autumn birthdays this year fall on my favorite moon. Harvest Moon. 

When does Autumn start?

For us north of the equator, the autumn equinox makes her introduction on Tuesday, September 22, 2020. Equinox” originates from aequus, Latin for “equivalent,” and nox, ssimply meaning “night.” When we’re on the autumn equinox, days and night times are equally long. This marvel doesn’t occur in any other season of the year. 

Here’s a fun activity to do with the kids. There’s a tried and true old folks tale that you can stand an egg on its end during an equinox. Pretty cool huh!

What is a Harvest Moon?

A harvest moon is the full moon closest to the autumnal equinox. It’s the biggest and brightest full moon of the year. For several evenings, the moonrise comes just after dusk. This causes a lushness of bright orangey moonlight early in the evening, 

Its orangey color is because the moon is low in the sky so we see it through more of the Earth’s atmosphere. This is also why a harvest moon appears bigger than other full moons.

Admittedly, the importance of a Harvest Moon isn’t just about the moon; furthermore, it’s about the harvest. 

Harvest Moon Crops

Before the Civil War, there were some 46,200 slave labor plantations known to exist in the U.S. growing crops such as rice, cotton, and of course hemp. The 1850 census shows us there were over 8,000 hemp plantations in the south. 

In 1870, about 30,000 African-Americans owned some form of land in the south. Comparatively, there were 4 million (or more) African-Americans who did not. Many of them were sharecroppers. By 1920, the number of black farmers in America reached a high of 949, 889, owning 41.4 million acres across the U.S. 

For our Ancestors, and today’s farmers alike, the harvest moon means one last hoorah under the brightest and biggest moon of the year to grind-out crops in the extra light at a time of year when they would have run out of sunlight to complete their harvesting duties.

Photo by John Champion on Pexels.com

Why black and brown farmers matter?

After the abolition of slavery, sharecroppers generally didn’t have the operable income to purchase necessities throughout the year. Many used credit. As a consequence, high-interest rates still left sharecroppers lacking operable income after they balanced their credit. If the harvest was poor, along with not having crops to sell, some sharecroppers remained in debt until the next year. 

Though many freedmen earned enough to purchase land by 1870, many more fell into debt or succumbed to black codes which forced them to sign labor contracts or be apprehended for vagrancy. No question, this left many of our Ancestors with little faith in elevating their circumstances. 

Did you know?

African-American students had their own organization before 1965, called the New Farmers of America, or NFA. In 1965, NFA merged with Future Farmers of America (FFA) in attributable to the Civil Rights Movement.

Over the past 100 years, Black people in the U.S. have experienced a 90% loss of farmland they once owned to an agrarian system erected on the unfair treatment of black and brown people. With that, we’ve lost valuable resources to quality food needed to keep our community thriving which is particularly relevant today. 

During the pandemic, Black and Brown households with children have been affected by food insecurity as reported by Northwestern’s Institute for Policy Research. Yet, there’s a resurgence of Black farmers in America with a strong faith they’ll be able to provide food to their families and to those who need it in the community. 

Lastly, there are only 1.3%, or 45,508, black farmers today and there are fewer Black and Brown hemp farmers. This harvest moon, remember to pay tribute to what our Ancestors.

It is a time of abundance. A time to spend with family and friends. And a time to harvest the fruits past, present and future. Support Black farmer’s markets, black and brown hemp farmers, and buy black and brown owned hemp-derived products.

Photo by John Lambeth on Pexels.com

We’re hosting our first “Harvest Moon Virtuation: Reaping the Seeds of Our Ancestors” event on October 1, 2020, from 6:00 – 9:00 pm CST on Zoom. 
 
“Earth is our Mother. She nourishes us; that which we put into the ground she returns to us.” 
Big Thunder (Bedagi) Wabanaki, Algonquin
 
Our focus is to pay tribute to the slaves who paved the way for Black and Brown professionals in the hemp industry while connecting the curious, aspiring workers & future entrepreneurs to education, career opportunities, and overcoming barriers to success in the psychedelic space from its community leaders.

Resources
Home. (n.d.). Retrieved August 11, 2020, from https://thehelpingfriendlysalve.com/hemp-history/
https://www.theguardian.com/environment/2019/apr/29/why-have-americas-black-farmers-disappeared
Home. (n.d.). Retrieved August 11, 2020, from https://thehelpingfriendlysalve.com/hemp-history/
Home. (n.d.). Retrieved August 11, 2020, from https://thehelpingfriendlysalve.com/hemp-history/
Home. (n.d.). Retrieved August 11, 2020, from https://thehelpingfriendlysalve.com/hemp-history/
Home. (n.d.). Retrieved August 11, 2020, from https://thehelpingfriendlysalve.com/hemp-history/
Home. (n.d.). Retrieved August 11, 2020, from https://thehelpingfriendlysalve.com/hemp-history/
Home. (n.d.). Retrieved August 11, 2020, from https://thehelpingfriendlysalve.com/hemp-history/
Home. (n.d.). Retrieved August 11, 2020, from https://thehelpingfriendlysalve.com/hemp-history/
Home. (n.d.). Retrieved August 11, 2020, from https://thehelpingfriendlysalve.com/hemp-history/
Home. (n.d.). Retrieved August 11, 2020, from https://thehelpingfriendlysalve.com/hemp-history/
Home. (n.d.). Retrieved August 11, 2020, from https://thehelpingfriendlysalve.com/hemp-history/

#Juneteenth | Juneteenth Virtuation Replay is Available!

Heyy Kingdom!

Thanks for showing up and showing out for our Juneteenth Virtuation: Black and Brown in a Psychedelic Community.

Click the youtube link below to watch the replay!

Love and Life,

Shawmeeka
Founder of Cann I Work


Watch the Replay Here

The Juneteenth Virtuation: Black and Brown in a Psychodelic Community is a tribute to the June 19th, 1865 announcement of the abolition of slavery in Texas and the emancipation of slaves throughout the South, by bringing together 15 magnificent melanin professionals in one place to open a breezy, yet necessary conversation.


#Juneteenth | The cannabis industry promised social justice. The moment demands that we now deliver.

May 30, 2020 OPINION & EDITORIAL By Brandon Dorfman

When Colorado legalized cannabis almost a decade ago, positive social upheaval took a slight step forward. It gave the masses of activists who’d fought during the intervening years something new towards which they could aspire — hope. Amendment 64 would usher in a new era of criminal justice with an emphasis on the latter half of the term, as the state slightly relaxed the burdens of America’s longstanding War on Drugs.


Cann I Work & PuffnPretty are proud to to announce Juneteenth Virtuation: Black and Brown in the Psychedelic Community Sponsor

HempXOCO

Craft Cannabis/Hemp Producer

Ramiro Rosas


Early statistics showed that the death of prohibition was a successful step forward for social justice, as 80 percent fewer Coloradans caught a cannabis charge after the implementation of legal weed.

Read full story

Resource: www.potnetwork.com