In this week’s podcast, we chop it up with Tracey Schultz, Owner of Texas-based PuffN Pretty. We talked about changing the stigmas around women who smoke weed along with the challenges of marketing and branding her company.
Let’s Get Lifted!
Drops or salve; Why?
If you could be a cannabis superhero, who would you be?
What are your top 2 smoking songs?
Mary Jane – Rick James Sativa -Jhene’ Aiko
Dab into Business!
How did you get started; why?
I was ready to change the trajectory of my life. I was beyond bored with corporate, so I started researching how to start my own business. I kept getting signs that I needed a business that ignited a fire and sparked my passion. I knew the universe would guide me….so cannabis it was.
What’s your niche in the cannabis space? Why?
I help women elevate their wellness with cannabis. I connect them to quality flowers, support their well-being, and inspire them to elevate to their highest potential. I feel cannabis has allowed me to be more comfortable on my healing journey, and as a healer, I wanted to remove the stigma of cannabis use for other women.
Founder and CEO Tracey Schultz is an African-American woman and an advocate for cannabis. She adds a unique perspective to the industry because she uses cannabis to manage her multiple sclerosis symptoms. Queen Tracey is determined to show up in the industry as her best self, dedicated to total well-being with two princesses as her motivation.
Did you face any legal or criminal barriers to cannabis entry? If so, how did you overcome the barriers?
What are some talents, skills, experience, and knowledge you picked up while in cannabis?
Every day I’m learning a new way of doing things in the marketplace. I’m a business processor analyst, so I’m curious about how the industry works. I research, question, and analyze the corporate setup and the laws in which they can operate as a business. I think it’s important to know the laws. When you know how it works then, you learn how to move properly.
What tech tools did you use to start your brand?
Social media- google research, YouTube.
How do you stand out from other brands within your target population?
Actually, I’m still working on that. My focus is connecting to the women and not solely selling to women. I want to educate about the benefits cannabis can provide to those wanting holistic relief to their health issues.
Tell us about your top-selling, promotional, or new product or service.
Luxury essential care rolling trays and grinders.
Puffn Pretty's purpose is to support and help change the stigmas around women who smoke weed. They want women who smoke to feel comfortable and confident in their decision and free from judgment's stigma.
Pass it Around!
What have been some of the highlights of marketing your brand? Example.
Meeting like-minded beings
What have been some of the challenges you have faced with marketing your brand? Example.
The “machine.” Nikki Minaj has a verse in her song “seeing green” that goes like…” no one bitch could be my oops that shit offends me; it’s the corporate giants and machine that went against me. I felt her on that. Algorithms and corporate policies have been brutal. On top of that, I also get in my own way.
What’s your silver lining to challenges?
The caves in which we fear to enter holds the very treasure we seek to find…..and so I keep going.
What are some best practices for advertising your brand?
What are some best practices for growing your audience on social media?
Consistent posting and replying back to people in the comments
What’s some advice you have for folks that want to enter the space?
Research the industry and network with people in the industry. Balance is key
Do you have any specials, giveaways, discounts you’d like to share with the people?
We have partnered with Cann I Work for a smoking set giveaway exclusively on the Relevnt giveaway. To enter, just download the Relevnt app, make a quick profile, join the Cann I Work Vibe, say high and listen to vibestreams. At 50 followers, there will be a drawing.
How can people reach you?
List Social media pages.
Ig @puffnpretty fb puffnpretty2 Twitter PuffnPretty
Any Shout outs?
All the Queens, healers, dealers, Goddess putting in the work to bring healing to this planet💜💚
Many women are searching for the perfect smoking set for their style and are overwhelmed with endless options. Puffn Pretty is a brand that provides a one-stop-shop to elevate any smoking experience in class. They make it more comfortable to master the art of rolling by giving space to perfect our craft by keeping what we need right where we would like it. They have everything. So - stop wasting time looking for smoking sets online and get it at PuffnPretty.com.
Thanks for reading An Interview with Tracey Schultz, Owner of PuffN Pretty.
Home. (n.d.). PuffNPretty. Retrieved October 10, 2021, from https://www.puffnpretty.com/