In this week’s podcast, we had the honor to interview Wendy Love Edge of Arkansas-based The Wendy Love Edge Show. We talked about sponsorship expectations, marketing, and branding in the cannabis industry and how her health journey led her to cannabis.
Let’s Get Lifted!
Drops or Salve; Why?
Both! And together. The entourage effect is always best! Bombard the ECS with different routes of administration and cannabinoids.
If you could be a cannabis superhero, who would you be?
The Green Goddess instantly spreads the truth about the plant to all who contact me.
What are your top 2 smoking songs?
Mary Jane Coolio, Roll Another Joint, Tom Petty
Dab into Business!
How did you get started; why?
My health journey brought me to cannabis. Once I realized that cannabis saved my life, the passion for talking about the plant and my health journey was overwhelming.
I started by creating a nonprofit to educate people about proper health and wellness and improve access to cannabis and other alternative health methods. We did this for six years, closing in 2021 due to the pandemic.
I have continued to create my show, The Wendy Love Edge Show, and I am now building the Wendy Love Edge Brand.
What’s your niche in the cannabis space? Why?
Healer, Educator, and Support to Patients. I think my passion for the plant, coupled with my health journey, has created a space for me. Or maybe I made it by marrying these things authentically.
After reading Wendy's interview, check out her new website, The Live Cannabis Podcast Community on WEEDSPEEK.COM where you can Stay Elevated and Informed! Powered by Relevnt
Did you face any legal or criminal barriers to cannabis entry? If so, how did you overcome the barriers?
Your talents, skills, experience, and knowledge you transferred to cannabis?
I worked in mainstream medicine for 25 years where I learned to multitask and coordinate people and things. I also learned to manage and lead a team to achieve success. In my jobs, over the years, I also provided a lot of education. All of the stills transferred to what I’m doing now.
Your talents, skills, experience, and knowledge you picked up while in cannabis?
Media, Film, Radio, Event Planning, Product Creation
What tech tools did you use to start your brand?
A computer and a phone.
How do you stand out from other brands within your target population?
My brand is new, and I am just ironing out a lot of this.
Tell us about your top-selling, promotional, or new product or service.
My show is probably the top-selling product. I am still working out the details of the rest.
The Wendy Love Edge Show is a variety show that will ensure you are uplifted, entertained, and informed. Each episode features segments about Health and Wellness, Community, and Plant Medicine and a musical and art guest. Expert guests from around the country often join Wendy in the segments. This creates community and entertains and educates, informs, and stimulates further conversations among our listeners. You can find the show on Relevnt, Cannatube24, FPTV, YouTube, all major podcasting formats. It syndicates on several radio stations in 3 states. Support this podcast: https://anchor.fm/thewendyloveedgeshow/support
Pass it Around!
What have been some of the highlights of marketing your brand? Example.
Content creation! I so enjoy it.
What have been some of the challenges you have faced with marketing your brand? Example.
Partnering with other brands via our sponsorships. Some expect far more than what we offer with the sponsorships even though it’s very clearly spelled out. Of course, everyone wants the most for their money.
What’s your silver lining to challenges?
More communication with our sponsors and understanding. More opportunities to collaborate.
What are some best practices for growing your audience on social media?
Be Consistent. Look at trends and act accordingly.
What’s some advice you have for folks that want to enter the space?
Be yourself. Know who your target audience is. Be consistent.
Do you have any specials, giveaways, discounts you’d like to share with the people?
We have some promo codes for our listeners and viewers.
WJAE420 was birthed from the creative minds of Angela and Wendy Edge, who are also artists. They knew that building community is a vital part of what they do. WJAE420 will connect music, art, plant medicine, and healing.
How can people reach you?
On social media?
IG and FB @wendyloveedge twitter @wendyloveedge and @thewleshow Youtube @thewendyloveedgeshow
Any Shout outs?
Our Executive Producer A. Edge Productions, and The Relevnt App
Join The Wendy Love Edge Show on Relevnt's open group messaging network made up of live audio-chat communities known as "vibes," organized around interests & location. Create your vibe for sports teams, podcasts, fan clubs, comedy, classes, and anything else you can imagine. Join the Vibe!
Thanks for reading An Interview with Wendy Love Edge of The Wendy Love Edge Show.
Blog 2. (n.d.). Weed Speek. Retrieved October 10, 2021, from https://www.weedspeek.com/lifestyle-events
Relevnt App. (n.d.). Relevnt App. Retrieved October 9, 2021, from https://relevnt.com/
WJAE420 Internet Radio Feat. Music and Cannabis Talk. (n.d.). Mysite. Retrieved October 10, 2021, from https://www.wjae420.com/