Blogging Your Cannabis Business 101

Cannabis companies continue to be severely restricted on how their products, services, and brands can be advertised regardless of the industry’s growth and the increasing public acceptance of it.

However, when you share interesting and educational blog content that aligns with your target audience, there’s a greater opportunity that they’ll share it through their social media profiles with friends and fans. Those shares give you two things: brand awareness and traffic to your site.

61% of US costumers have agreed to have made a purchase based on a blog post or follow advice given by a blogger.

SOURCE

Don’t know where to start? We got you covered. Here’s a brief intro to get you going.


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What is Blogging?

Blogging began in the late nineties. Since 9/11, a ton of new or re-centered sites redesigned the internet media environment. Today it’s found its way to being an essential part of online culture.

Think of it as a digital version of journaling. Journal entries evolved from journal log to web-log. Then from web-log it was shortened to blog (we(b-log).

Why Blog?

People blog for reasons, such as writing about their personal experiences, getting money, to share knowledge, engaging customers, etc. The most common reason people blog is they get to write out their passion. Which should be the major reason for blogging for any blogger.

If you’re here, you have a passion for the plant – blogging offers an avenue to educate your audience and show a personable side to your brand while becoming a trusted spokesperson, and a valued member of the community.

Studies show 70% of consumers learn about a company through articles, rather than ads.

source

Blogging Best Practices.

Blogs are updated frequently, meaning new content is added several times a week. And, they allow for the reader to engage through comments to discuss topics.

  • Be conversational. Think of it as a two-way conversation.
  • Be a storyteller. Remember Goldilocks and the Three Bears.
  • Keep it under 400 words. Make it short and sweet.

Conclusion

Blogs are a strength. It’s 2021, and if you are a business owner who has not started a blog yet, it should be a primary goal for you.

As long as you have a passion to write about the topics that you love, people will feel the energy you have invested and value your work!

Do you plan to start a blog?

Let us know in the comments section below.


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