Educational content marketing has the double advantage of positioning us in the market as experts well as clearing the haze on a commodity that is frequently criticized. In the cannabis space, each piece of content we produce can enhance the trust of our audience.
However, we know that in order to make an impact, it’s going to take time and commitment.
Here’s 3 tips for how we can best focus our cannabis education energy.
Identify the Mood
People are undoubtedly more conscious than ever about their quality of life. They may be more keen to learn more about cannabis and depression, or trying to cultivate their own cannabis. Develop content that resonates with your target audience’s urgent needs and desires.
Simplify the Products
Folks know less than you’d think around cannabis. Researchers at the University of Buffalo and the University of Michigan have found that there is very little user awareness of cannabinoids and dosages.
At a marijuana advocacy event at the University of Michigan, they asked 500 regular users of cannabis about what they considered to be appropriate doses of THC and CBD. The majority of people didn’t know, despite the fact that two-thirds consume cannabis daily.
Develop a Content Niche
We should carve out a space for ourselves in our journey to communicate the culture of cannabis to our audience. People are so over-saturated with content that they’ll only pay attention to topics that sound super important. Get to know your audience. What matters to them?
Serialize it
After you’ve developed your content, consider a strategy where over several weeks you repurpose a subject. For your audience, you’ll have the luxury of delving deeper into a topic and building a more searchable history as a topic expert.
What cannabis topics do you educate your audience on?
Let us know in the comments below.
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