Tips for Cannabis Education Content Marketing

Educational content marketing has the double advantage of positioning us in the market as experts well as clearing the haze on a commodity that is frequently criticized. In the cannabis space, each piece of content we produce can enhance the trust of our audience.

However, we know that in order to make an impact, it’s going to take time and commitment.

Here’s 3 tips for how we can best focus our cannabis education energy. 

Identify the Mood

People are undoubtedly more conscious than ever about their quality of life. They may be more keen to learn more about cannabis and depression, or trying to cultivate their own cannabis. Develop content that resonates with your target audience’s urgent needs and desires.

Simplify the Products

Folks know less than you’d think around cannabis. Researchers at the University of Buffalo and the University of Michigan have found that there is very little user awareness of cannabinoids and dosages.

At a marijuana advocacy event at the University of Michigan, they asked 500 regular users of cannabis about what they considered to be appropriate doses of THC and CBD. The majority of people didn’t know, despite the fact that two-thirds consume cannabis daily.

Develop a Content Niche

We should carve out a space for ourselves in our journey to communicate the culture of cannabis to our audience.  People are so over-saturated with content that they’ll only pay attention to topics that sound super important. Get to know your audience. What matters to them? 

Serialize it

After you’ve developed your content, consider a strategy where over several weeks you repurpose a subject. For your audience, you’ll have the luxury of delving deeper into a topic and building a more searchable history as a topic expert.

What cannabis topics do you educate your audience on?

Let us know in the comments below.

Need a little sensuality to spice up the bedroom? Help relax muscles and allow more blood flow for intensified sensations and organic orgasms. Because you deserve more.

Promoting sexual & reproductive wellness for African-American women and men.

Love Me More Infused Sensual Serum: $42.00/2oz

Partnership with Love Me More Infused


Tips for Successful Educational Content Marketing in Cannabis – Enthuse Marketing (

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s